State Of The Map 2010

AOL Inc., a leading global web services company with an extensive suite of brands and offerings and a substantial worldwide audience, has a strategic focus on local. MapQuest, Patch and City’s Best make up the three pillars of AOL’s local strategy.

• Mapquest is one of the leading brands online, offering maps and directions reaching more than 49.2 million users in May 2010, according to Comscore unified UV metrics.
• Patch is a hyper-local news and information platform operating in more than 65 communities currently. Patch is making an important investment in local journalism by placing professional journalists in each town it serves to encourage community participation and provide original, trusted coverage for each individual town.
• City’s Best will launch in 25 major metro markets in September 2010 and add high-quality, city-specific content to its “best of” entertainment options for each metro audience.

AOL’s local strategy is focused on building a leading portfolio of the most trusted, comprehensive and accessible local content, products and services. We aim to delight our consumers with new feaures and functionality across mapping and content at both the local and metro level.